About Us
About Us
We ARE Giant University City! Independent and locally owned, we have been serving the Charlotte and University City area for over 24 years.
Opening our doors in June of 1998, we proudly hailed as Bike Line of Charlotte. In 2008, we grew from a 2500 sq ft store to our present location of over 4100 sq ft. Another ten years passed, a major remodel completed, and we are now partners with the biggest bicycle company in the world – Giant Bicycles.
We believe that every person has a unique riding style and that every bicycle has a specific purpose. Our mission is to guide each person through their decision-making process to select a bike that makes sense for them. With over 110 bikes on our showroom floor, we are able to display a broad spectrum of bikes, from starter and children bikes, to the more competitive mountain and road bikes. Our core, though, lies with the family and the weekend warrior. With a major university across the street, we offer a large array of very affordable everyday bikes. We have a dedicated women’s section branded with Liv, the first bicycling brand completely dedicated to women, and we also carry Momentum bikes for that cruiser in all of us.
Not looking for a new bike? We provide all the services to keep your current bicycle operating efficiently and offer ample accessories to keep you riding comfortably.
We believe the number one characteristic of any great relationship is trust. Without it, the relationship is doomed. With it, you have the cornerstone of a lasting partnership. As we grow our partnership with Giant, we ask that you will give us the opportunity to grow our relationship with you.
Over 24 years. The same great staff and the same great service combined with an awesome product selection and first-rate store presentation. We are confident that you will ride away with a best in class experience.
We ARE Giant University City!
Crew Members
Shane - Owner
A Pennsylvania native, Shane graduated from Villanova University and received his commission in the United States Navy in 1985. He was stationed out of Norfolk, VA. He joined Pepsi-Cola in 1989 and moved to Huntington, WV. In 1997, he moved to Charlotte and in the spring of 1998 opened Bike Line of Charlotte. Today, it is the home of Giant University City.
While deployed overseas in 1986, Shane started riding a stationary bike in the ship's helo hanger. Shortly after returning to Norfolk, he purchased his first "real" road bike. And, then two. And, then a mountain bike. And, well, you know the story.
Shane is married to Kelley, has a son, Corbin, and they have a beautiful golden retriever named Brady.
He enjoys outdoor activities such as riding and hiking, is a skilled chess player, and is an avid Penn State wrestling and football fan.
Mark - Shop Manager
Mark started with Giant University City in 2004 and has been a mainstay ever since. Originally from a small town outside of Corning, New York, Mark moved to the Charlotte area in 2002. Today, he lives in Harrisburg with his wife Christine and his son Max.
Mark's been riding bikes all his life but his real passion with bicycling began when he was introduced to trials riding. Shortly thereafter, he started competing. He traveled regionally across the southeast and competed at several events nationally. His competition days are over, however, Mark has since picked up mountain biking as well as road cycling. He enjoys stretching his legs out on the open road and the occasional trip to the local mountain bike trails, but mostly enjoys riding around the neighborhood and the local park with his family.
Mark is a certified bicycle technician through Shimano and the Giant Retail Academy. He enjoys lacrosse, disc golf, formula one racing, and a variety of music styles.
Jody - Maintenance and Sales
Jody is a home town boy living in the Charlotte area all his life. Just just got married this spring (2019) and currently resides on a small farm in Mooresville. He loves raising animals and spending time in his garden.
Jody has an Electronics Engineering degree from Rowan Cabarrus College.
Browse Our Bike Selection
Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.